via Authenticity
Stay gold Ponyboy.” — Johnny, The Outsiders
When building an online presence, or platform, how do You maintain your authentic self while riding the bloggernaut through the blogosphere?
In art school (15 years ago) I took a class on branding. (Was blogging even a thing then). Anyway, what did I learn: You are your brand. Being your own brand before the internet made it famous was about presenting yourself in a manner that highlights your art. Easy, I thought, I have a great portfolio, education, unique personal style and excellent rapport with people in the know. I was unapologetically me. And like me or not, it worked.
But…… In today’s world. With the internet ready to hold your words and actions in infamy, how do you hold onto your authentic self without risking the empire you wish to build? I don’t know.
Until then, I suppose I’ll keep doing what I know best… Me.
…Because at the end of the day, if it doesn’t blow your skirt up, why fuckin write about it?
Cheers! Amy
Amy-Westphal.com 